“Within the next 15 years the sector with more manager requests will be tourism ” (World Tourism Organization)

MASTER IN STRATEGIC MANAGEMENT OF TOURIST COMPANIES (60 ECTS)

We show you the best complement to your career, the MASTER IN STRATEGIC MANAGEMENT OF TOURIST COMPANIES with which you will be able to choose between 4 itineraries of specialization:

Specialization of Tourist Management of Cruises: professional Exit orientated to the Management of the attention to the client, housing, subsistence, animation and complementary activities. Also there are included the managerial areas of the port handling and companies of marketing, reservations and management of the cruise product.
Profile of the graduates To familiarize Itself with the tourism of cruises and alternatives. To apply the in force regulation according to the cruise routes in all their skills. To establish, to coordinate and to control the functional, operative and documentary relations between the different departments of attention to the passage in a ship. To value the factors that define the qualit system of the offered product. To differentiate the characteristics of the ships. To identify and to analyze the products of the shipping companies: float. To apply the Cruise Routes to the World Geography: destinations. Manage and to organize routes and activities. To establish a marketing plan. To apply to the product the principal Skills of Sale.

Specialization in Hospitality Management: professional Exit orientated towards Director of Hospitality, Director of Food and Beverage, Director or Assistant Director of an establishment of housing, Person in Charge of Head Office of Reservations, Coordinator of Chain or Hospitality Association.
Profile of the graduates To familiarize Itself with the diverse types of housings. To establish, to coordinate and to control the functional, operative and documentary relations between the different departments of attention to the client. To value the factors that define the qualit system of the offered product. To differentiate the characteristics and services of the housings. To identify and to analyze the products of the Chains, Associations and Head offices of Reservation. To apply to the World Geography destinations of business of housings. To manage and to organize a housing with in social and economic wheel. To design and to organize routes and activities. To establish a Marketing plan. To apply to the product the principal Skills of Sale. Profitabilities of the spaces.

Specialization in Management of Marketing and E-Commerce: professional Exit orientated towards Marketing Manager and E-Commerce, Person in Charge of the Department of Marketing and Consultant of Marketing and E-Commerce.

Profile of the graduates Identify the trends and changes that the demand is experiencing as for the purchase in the distribution of tourist products. To evaluate the motivators, determiners and processes of decision of purchase that affect the individual behavior of the tourists as consumers. To identify the variables that affect in the satisfaction and the confiability of the consumer and that assure their loyalty. To introduce the research of the consumer behavior of tourism as fundamental tool in the planning. To use the system SPSS for the management and the data processing that allows us to segment the different public aims. To develop the skills of Marketing off and on-line. To identify the changes of approach that must be done in the operative Marketing when we plan the strategy of the channel or business by means of Internet. To apply the differentiated treatments that there needs a strategy of Marketing focused to the public on-line. To plan and to execute a market research on-line. To design strategies of brands off and on-line. To formulate Business Intelligence's system as a support for the capture of decisions.

Specialization of Direction of Events and Congresses: labor Exit orientated towards the Direction of Congresses. Person in charge of the Management and Organization of Events linked to companies and public and private institutions.
Profile of the graduates To familiarize Itself with the diverse types of fairs and congresses. To establish, to coordinate and to control the functional, operative and documentary relations between the different departments of an organizing entity of events. To value the factors that define the management of social events. To differentiate the characteristics of the services offered to the clients. To apply the protocol in the planning of events. To manage and to organize a company of events with the social and economic environment. To establish a Marketing plan.

For all the specialities: To gather and to select information of an effective and efficient way, depending on certain aims. To analyze complex situations and to design strategies for solving them individually and in team. To work at eam, establishing those relations that more can help to make show potentials of cooperation. To select and to use the technologies of the informaciķn and the communication most adapted to every situation. To communicate in an effective way orally and in writing. To analyze the ethical implications of the professional actions. To analyze the sustainability and the quality of the own offers and actions, from the points of view ecologically, economically and humanly. To evaluate the own activity and the own learning and to elaborate strategies to improve them. To analyze the sociocultural characteristics of the own area of action.

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