EU Mediterrani and edeon sign a collaboration agreement to continue promoting the professional meeting. This second edition of the JMC will take place on April 21 at the Mediterrani University School, in Barcelona.
The second Day of Marketing in Catalan (JMC) takes root strongly and changes location. The edeon communication and marketing agency and the Mediterrani University School (center attached to the University of Girona) have reached an agreement to join forces and continue promoting the meeting of Catalan marketing professionals.
In the previous edition, held at the headquarters of ESADE CREAPOLIS in Sant Cugat del Vallès, it was sponsored by the Fundació.cat and the collaboration of companies and entities such as; La Brava, Frit Ravich, Sant Cugat Empresarial, La Fageda, EU Mediterrani, CECABLE and Plataroma per La Llengua. A hundred people gathered who listened to the presentations of Miguel Centeno, Sponsorship Manager Marketing of the SPORT newspaper, in José Luis Blanco, former athlete and president of Club La Sansi, in Marco Biosca, technician of the business area of Plataforma per la Llengua the general director of Amat Inmobiliarios, Guifré Homedes, and the director of Marketing of Agrofresc, Anna Rúbia
With the aim of continuing to normalize the presence of Catalan to companies, and especially to marketing and communication campaigns, the organizers are already finalizing the grill with the speakers of this second edition.
“We are closing papers with reference companies that can share successful cases of marketing strategies in Catalan. We want to show that in Catalonia, campaigning in Catalan is possible and profitable, ”explains Lluís Feliu, marketing director of the edeon agency and one of the promoters of the JMC. For his part, Rafa Arza, attached to management of EU Mediterrani, says that “we believe that the objectives of the day fit very well with the foundations of our Degree in Marketing, a university degree open to the world, which understands marketing as the best tool to connect companies and people”.
Tarannà Award 2020 :
For the second consecutive year, the deputy director of RAC1 and RAC105, Jofre Llombart, will deliver the award to the company that according to edeon professionals, UdG teachers and EU marketing students Mediterrani normalizes and uses Catalan more effectively in their Marketing campaings. Girona’s Konig, a catering company with a fortnight of establishments, was the winner of the ‘Tarannà 2019’ award during the first edition of the JMC. The winners of the Tarannà Award are companies that have been selected taking into account different criteria such as: web portal, presence in social networks, product labeling, projection, solidarity actions, advertising, signage and customer service.