EU MEDITERRANI IN THE CONGRESS ITCHS IN OCITUR 2014

On Monday, the 1st of July, in the Frame of the Congress OCITUR 2014, EU Mediterrani presented a study on the image perceived of Barcelona: The case of the Chinese market, realized by Dan Lin and Nian Liu under the direction of the Dra. Elena Puiggròs inside the frame of the TFG of the University School Mediterrani. The above mentioned work realizes a study to know the image that have of Barcelona the Chinese tourists, which espectations they have of the city. This type of studies have the purpose of creating the most suitable products and that they correspond with the needs of a new client of the importance of the Chinese market.

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